Lamps Plus
Role: Senior Copywriter
Responsibilities: SEO copy, blogging, web copy, email marketing, freelancer oversight, product naming + descriptions, PR + press releases
EMAIL UPDATES
I can certainly say my proudest contribution to the creative team at Lamps Plus was influencing the copy + design process. Rather than working in silos, lobbing words and images back and forth via email, we began meeting up beforehand to scrawl out some ideas on a whiteboard and work towards a shared understanding. Nice.
LOOKBOOKS
Like most other industries, lighting and furniture follow and set trends on a seasonal basis. Lamps Plus was founded over half a century ago and has achieved an international reach while maintaining its family-owned status. These lookbooks gave me the chance to coordinate with buyers, trend experts, designers, and our content manager and craft supporting copy.
ARTICLES + TIPS
Specialty lighting sometimes requires special instructions. Along with writing comprehensive instructional guides like this one—”How to Buy Outdoor Lighting: Planning and Design Tips”—I contributed resources like trend roundups style guides to Lamps Plus’ Ideas & Advice page.
SEO + WEB COPY
Like most e-comm retailers, Lamps Plus actively sought to improve the brand’s organic search rankings through optimizing a range of pages with relevant keywords and SEO copy. One such example included working with the SEO team to target a large range of specific pages on the site with small snippets of text that would bolster the brand’s rankings.
PRODUCT NAMING + DESCRIPTIONS
With over 50,000 products available onsite, there was always an opportunity to interact with products, create names and collections, interact with buyers, and—of course—write informative descriptions.
ANOTHER EMAIL
Because why not?