Ball Up
Role: Freelance Copywriter + Editor
Agency: Quantasy
Responsibilities: Blogging, tournament coverage, social media, web copy + site builds, editing + proofreading, pitching
WEB COPY + BLOG POSTING/EVENT COVERAGE
In partnership with LA-based agency Quantasy, I worked with designers and creative leads to craft copy for the site launch of internationally-recognized streetball brand Ball Up. After collaborating with the team on design and layout, I provided copy for the launch with engagement and user experience in mind, while ensuring we didn’t stray from Ball Up’s established voice.
As an added bonus, Ball Up was hosting their Million Dollar Summer Challenge basketball tournament in Los Angeles (where I lived at the time), and I was asked to attend each game and provide post-game wrap-ups for the Ball Up blog. I’m still waiting for someone from The Ringer to hit me up . . .
SOCIAL MEDIA
As Ball Up looked to revisit their social media strategy, I partnered with the account team at Quantasy, a creative agency in Los Angeles, to design and implement a plan for posting content on Facebook, Twitter and Instagram to promote editorial content on Ball Up’s website and increase user engagement.
